My one week Gamedev.net ad has run its course.
- New user registrations was slightly more, maybe 20%
- During that one week period, I got one sale that paid for the ad, and one business communication of indeterminate value
- Got 306 visits due to the ad in total, 2/3rds of which were on the first day of the ad.
Overall I’m pretty happy with how it turned out. To VERY roughly estimate, I think the ad paid for itself and probably generated its own cost in increased sales as well.
I also contacted Gamasutra but the sales person I emailed about advertising did not reply to me.