{"id":319,"date":"2008-03-17T14:39:29","date_gmt":"2008-03-17T18:39:29","guid":{"rendered":"http:\/\/www.rakkar.org\/blog\/?p=319"},"modified":"2008-03-17T14:39:29","modified_gmt":"2008-03-17T18:39:29","slug":"middleware-logo-advice","status":"publish","type":"post","link":"https:\/\/rakkar.org\/blog\/index.php\/2008\/03\/17\/middleware-logo-advice\/","title":{"rendered":"Middleware marketing 2: Require links and logos"},"content":{"rendered":"<p>\t\t\t\tBit of advice based on what I&#8217;m going through now:<\/p>\n<p>If you ever write middleware, make sure your contract includes that you can list the customer on the customer page of your website. It&#8217;s easy to get when selling your middleware, but quite hard to get retroactively. Right now a huge game is coming out using RakNet, and I&#8217;m not sure if I can list them as a customer which is very frustrating.<\/p>\n<p>I hear that all other middleware companies also force the developers to list the middleware library logos on their splash screen. That&#8217;s another thing I previously had optional, and in practice has only happened once that I&#8217;m aware of. I&#8217;ve probably cheated myself out of a lot of free marketing and sales because of that. Make it another requirement.<\/p>\n<p>I have another deal in the works and just delayed it to ask for this, but it&#8217;s important enough I&#8217;d rather lose the deal than get a deal without it.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bit of advice based on what I&#8217;m going through now: If you ever write middleware, make sure your contract includes that you can list the customer on the customer page of your website. It&#8217;s easy to get when selling your middleware, but quite hard to get retroactively. Right now a huge game is coming out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/319"}],"collection":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":0,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/319\/revisions"}],"wp:attachment":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}