\t\t\t\tWhat I’m about to write may sound obvious, but I didn’t do it, so I think it bears stating. When advertising on Google Adwords, be sure your ads are as targeted as possible to avoid wasting money.<\/p>\n
Originally I listed every keyword I could think of that was related to RakNet in some way. I came up with like 80 keywords, in fact Google makes it easy to do this.<\/p>\n
I set a budget of $20 a day, and almost immediately hit my cap. The campaign optimizer suggested I increase to $100 a day. But as I previously wrote, I had no new sales nor did the forum show increased activity. About the only increased activity I got was Chinese spammers. I wasted about $300.<\/p>\n
I went back and targeted all my ads. In the ad for example it clearly states that it’s a C++ programming library. I also disabled ads from non-relevant categories (porn, law enforcement) which are enabled by default. I also disabled ads from domain parking pages, since programmers are smart enough not to go to these pages anyway.<\/p>\n
This dropped me down from instantly hitting $20 a day, with a recommended cap of $100, to spending a few dollars a day.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"
What I’m about to write may sound obvious, but I didn’t do it, so I think it bears stating. When advertising on Google Adwords, be sure your ads are as targeted as possible to avoid wasting money. Originally I listed every keyword I could think of that was related to RakNet in some way. I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/318"}],"collection":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":0,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"wp:attachment":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}