{"id":313,"date":"2008-03-11T14:29:55","date_gmt":"2008-03-11T18:29:55","guid":{"rendered":"http:\/\/www.rakkar.org\/blog\/?p=313"},"modified":"2008-03-11T14:29:55","modified_gmt":"2008-03-11T18:29:55","slug":"google-adwords-less-effective-than-before","status":"publish","type":"post","link":"https:\/\/rakkar.org\/blog\/index.php\/2008\/03\/11\/google-adwords-less-effective-than-before\/","title":{"rendered":"Google adwords less effective than before"},"content":{"rendered":"

\t\t\t\tAbout 3-4 years back I used Google adwords to advertise RakNet<\/a>. It was a good deal then. My daily budget was $3 a day. I got $100 worth of clicks, with the average click through rate at 2% and the average cost per click at 5 cents.<\/p>\n

At the same time I looked at regular banner advertising. It was like $1500 for one month with no guarantee of clicks at all. By an order of magnitude Google advertising was better than banner advertising. So I signed up, but due to lack of funds at the time without a proportional increase in sales I stopped it.<\/p>\n

I’ve tried Google advertising again two weeks ago. Now I can’t even show up for the same terms, and they want $5 per click to do so! Outrageous considering 99% of people who click on an ad won’t buy anything. The average click cost is 25 cents, the daily maximum is $20 and there is a notice saying I am not receiving 79% of my eligible impressions. In other words, they want $5000 a month for what I did with $100 a month before. While I am getting clicks through the content network, I think most of those are fraudulent or not relevant. There are more guests online in the forum, but those are probably spam bots, since if they really were new users I would be getting a proportional increase in help posts, and I haven’t been. I’ve been also getting more junk email about website ranking, so that’s another sign it’s just bots.<\/p>\n

I’ll give it another two weeks and cancel if I don’t see a justifiable increase in new user posts on the forum. No sense in paying money just to get more spam!<\/p>\n

I’m going to also look into a banner ad on GameDev.net<\/a> if the price is comparable. However, a friend who runs a major gaming site said he had to refund an advertiser’s money because it only got 3 clicks out of 2 million impressions. So I’ll have to ask them if they have any guarantee of clicks, and average number of clicks per ad.<\/p>\n","protected":false},"excerpt":{"rendered":"

About 3-4 years back I used Google adwords to advertise RakNet. It was a good deal then. My daily budget was $3 a day. I got $100 worth of clicks, with the average click through rate at 2% and the average cost per click at 5 cents. At the same time I looked at regular […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/313"}],"collection":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":0,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"wp:attachment":[{"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rakkar.org\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}